“We’re officially declaring 2019 the year of being real and Etsy sellers are leading the charge with all-natural products, a focus on sustainability, and decor cues sourced straight from Mother Earth,” says Etsy trend expert Dayna Isom Johnson. Reflective of the earthy trend, Etsy has identified six burgeoning style trends ranging from pressed flowers to burnt orange, 1970’s style and even sloths (and no, I’m not kidding!).
Not unlike the 2019 Pantone Colour of the Year ‘Living Coral,’ burnt orange is Etsy’s hue of choice for the year ahead. “We’re calling it now – burnt orange is about to be everywhere. I’m excited to see this earthy hue take over our homes and outfits,” says Dayna. From a burnt orange throw or cushion to terracotta pots and rust-coloured paint, expect to see plenty of this hue in the homewares space.
It’s fair to say that minimalism has had a long run in the design space which is perhaps why Etsy is predicting the return of maximalism in 2019. “Maximalism is the moment we’ve been secretly waiting for. Forget settling for a single statement piece or wild accent wall – all your favourite colours, patterns, and prints are now on the table,” says Dayna. With virtually no rules and an embrace of mix and match style, more truly means more in 2019!
2019 will see the return of pressed flowers but presented in a fresh, modern way. “Collections of flowers and herbs are the perfect way to bring the outdoors in whatever the season,” says Dayna. Think sprigs of baby’s breath pressed between glass sheets or a bouquet in a bottle, instead of sprouting out the top. Again, it’s not a new idea but the execution is.
“I’m predicting that south-western motifs will go hand-in-hand with next year’s more grounded outlook. Last year’s succulent craze hinted at this cowgirl-chic trend, but in 2019 we’re taking it to the next level. Etsy sellers will be bringing back desert illustrations and bold woven textiles for an all-out south-western resurgence,” says Dayna. The look is characterised by rugged texture and a focus on natural materials such as leather and clay.
The sloth came into my recent consciousness when I saw one in the children’s movie Zootopia (who could forget that scene?) and the sloth really does embody the ‘slowing down’/mindfulness mantra that has been prevalent of late. “Much like their own unhurried movements, sloths have slowly been on the rise for a few years now, but next year, they’re poised to pick up speed. Shoppers and Etsy sellers alike have gravitated to the laid-back demeanour of the sloth, a real-life embodiment of the less-hurried lifestyle many of us strive for every day,” says Dayna. I predict sloth cushions and prints will appear in plenty of children’s rooms.
1970’s and 1990’s style
With an earthy aesthetic the order of the year, it makes sense that 1970’s style will continue its reign. “We’re excited to welcome a fresh crop of trends to the scene in 2019 but we don’t have to say goodbye to all of our old favourites just yet,” says Dayna. 70’s and 90’s-influenced styles including terrazzo finishes, rattan and llama motifs will continue to flourish.