The recent collaboration between Haymes Paint and Etsy is definitely worth getting excited about. Fabulous colours combined with beautiful handmade products? What’s not to love!
At the root of this collaboration is Haymes’ desire to change the way they release colours. Shifting from set release dates for ranges, they are developing a ‘Colour Library’, where new hues will be released as they become relevant to the style scene.
Wendy Rennie, colour and concept manager at Haymes, says the rise of digital platforms is changing how people access trends. “We are seeing a more fluid environment when it comes to colours and trends. The Colour Library allows us to move away from putting a date on colour.”
To help celebrate the launch of this innovative way of releasing colours, Haymes teamed up with Etsy. What better partner than the online marketplace of creativity and individual design itself?
Haymes were inspired to work with Etsy after seeing the breadth of beautiful and unique talent available from the site’s artisans. They gave 11 local Etsy makers the colour palette of Curate (the first of seven volumes in the library) and encouraged them to run free with it.
The results are stunning. The artists have brought the library to life, making gorgeous ceramics, textiles and artworks with the blue, coral, tan and cement hues (as the swatches below show).
What’s even nicer is that each product and colour combination has a unique backstory, reflecting the diverse background of Etsy’s makers.
Bea Bellingham, for example, is a ceramicist from Sydney. Her playful range of homewares is gorgeous, using the Curate colours to create a fun 100s and 1000s pattern. They really look like fairy bread! Pictured below, the bottom left ceramic cup.
Alistair Birrell, better known as Mr Draper, has used the natural hues to create beautiful homespun textiles (see the rust cloth pictured above). Tired of the disposable nature of cloth homewares, he was inspired to join Etsy to create something more long-lasting. Originally a military man, his pieces are both beautiful and, to use his words, “ruthlessly practical”.
Curate was launched in Sydney this week. With six more libraries to be released, the potential for even more exciting colours and collaborations only grows.
Check out Curate and the other libraries.